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Facebook's New Watch Tab Does Not Look Like a You. Tube Killer at All. On Wednesday, Facebook announced the rollout of Watch, what it is calling “a new platform for shows on Facebook.” It’s yet another foray by the social media company from the business of distributing other people’s content into producing and licensing its own, and differs from its existing video content in that it looks a lot like Netflix or You. Tube’s apps. Watch content will be “produced exclusively for it by partners,” who will take 5. That content will be spread via channels like “Most Talked About” or “What’s Making People Laugh” categories that will be determined by how users interact with it.

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Watch will offer both a live comment feed where users can interact with the wider Facebook audience—something that already exists with Facebook Live streams—and the ability to “participate in a dedicated Facebook Group for the show.”Here’s a few shots of what it will look like on various formats, as shown in the press release. It definitely looks slick and polished, but even this initial glimpse hints that Watch is not the You. Tube or Snapchat killer Facebook wants it to be. Facebook’s launch programming for the new video section is, uh, not exactly the A- list talent one might think a company worth hundreds of billions of dollars could secure. It includes Nas Daily, a show from a guy who quit his job to make one- minute travel videos “together with his fans from around the world” (a preview clip is titled “We Bought 1. Burgers”); a live show where motivational speaker Gabby Bernstein will interact with Facebook users; a cooking show where children will attempt to make a recipe; and in probably Facebook’s biggest grab, one live game of Major League Baseball a week. Another show mentioned in the launch is Returning the Favor, where host Mike Rowe “finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.” Yet another focuses on “the passion and community of big- time high school football in Texas.”There’s a few more interesting options, like a NASA science show, and a live Nat Geo Wild safari program.

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But none of this seems particularly edgy or hard- hitting. FR-EE Beautiful Girls Full Movie. It’s the definition of safe.

This is the kind of generic filler that forms so much of You. Tube’s bread and butter—but if that’s all they have lined up, what could possibly lure people from You. Tube itself, which has long been pumping out much more interesting content tailored to virtually every niche interest and community?

Facebook’s content strategy is almost certainly to prove functionality and its ability to drive users to the service, and then try to lure other content producers to the service. But like a number of Facebook products before it, it’s unclear why publishers would want to use the platform. For example, Facebook Live already allows publishers to stream content like protests or post- Game of Thrones commentary live to their pages.

They can also push regular video content wherever they want without an exclusive deal, whether it’s Facebook, Twitter or You. Tube, and all three of these channels can be embedded elsewhere. Another goal could be to compete with Snapchat, which lots of publishers have started using to push short- form video content.

But it’s not clear how Watch will get those users to return by replicating some of Snapchat’s functionality, especially since the latter company’s video content tends to be in reality or unscripted formats which seem nicely in tune with its overall aesthetic. This looks a lot like Facebook’s attempt to push publishers into the same kind of walled garden they built with Instant Articles. Large sections of the media were spooked it was a prelude to Facebook choking off traffic to other websites—why would Facebook let you link out when they can force you to live in the garden, right?—but the concept has stalled somewhat, as Instant wasn’t driving enough additional traffic to offset its lower advertising revenue. Facebook has a tendency to build platforms it just loses interest in.

Instant is still around, but in a diminished role as Facebook tweaked its algorithm to drive users to friends’ posts, video content and most recently another story format to compete with Snapchat. In the past few days, it’s killed off its standalone Facebook Groups app and Lifestage, a “high schoolers only” Snapchat knockoff that ended up ranked #1,3. App Store’s social media category. It’s certainly possible Watch will help Facebook swallow more and more of the internet into its ever- expanding gullet. But supplying a nice- looking video platform does not automatically create demand, and Facebook has repeatedly stumbled to create a business model that will keep both users and publishers inside of it instead of clicking out. We’ll see. No word on whether Donald Trump’s “real news” program will get a slot, but we doubt it.[Facebook]* Correction: Wednesday, not Tuesday.

How Normal Guy Mark Zuckerberg Arranges All Those Candid Encounters With Real Americans. In his new, obsessively documented mission to gather (and probably, in some way, monetize) the authenticity of Common People, Facebook’s putty- faced CEO is doing exactly what common people do: showing up to places uninvited, unannounced, and demanding absolute secrecy from strangers. As Amy Dudley, one of Zuckerberg’s handlers and a former aide to Tim Kaine and Joe Biden, explained to The Wall Street Journal in a new article about the tour’s organization: “[T]hese visits is to have the most honest and candid interactions and discussions as possible, without the additional attention that’s likely to come as a result of word getting out ahead of time.”In this case, “honest and candid” reportedly involves a posse of around eight assistants and managers pulling up with little to no warning in black SUVs so that Mark can chit- chat with the regular schmucks who helped make him the fifth richest man alive. Any interaction is almost immediately commodified as a painstakingly- manicured photo op, shot in a manner that minimizes the incongruity between Zuckerberg’s indoor kid complexion and the backdrop of some blighted Rust Belt town. After that, the Cone of Silence descends.“They asked me not to quote what Mr.

Zuckerberg said,” one anointed Iowan told the Journal. They said to refer people to their press guys.”The newspaper’s discoveries about these adventures are rife with accidental comedy. During his stay in Alaska, for instance, Zuck wrote glowingly about the state’s Permanent Fund Dividend—a form of universal income paid out to residents through oil revenues which he claims “shows basic income is a bipartisan idea.” Alaska’s PFD pays out about $1,0. While there, Zuckerberg and his crew stayed in a $1,0.

Journal reports. Zuckerberg’s team has vehemently denied that this transcontinental road show hints at a future presidential run, despite sharing all the hallmarks and even some of the operatives of a political candidate’s early ground game. But it’s not like Zuck is getting back to his bootstrapping roots either: Even before he was fantastically wealthy and powerful, he had a comfortable upbringing as the son of two doctors growing up in White Plains, New York. If we’re to take the CEO’s representatives at their word, then the trek is meant to resemble a spiritual quest in the vein of Siddhartha Gautama, leaving behind all earthly possessions to gaze into the suffering and boredom of regular life—only Mark is still just a rich weirdo trying to acquire hearts and minds to go along with the troves of user data attached to them.

The hypocrisy of begging secrecy after building a platform that exists to syphon personal information from two billion unsuspecting people is self- evident. Authenticity in the way Mark is trying to achieve it is laughable. Realistically though, that’s not the point. If you owned the largest social network and had the means to shape every aspect of your personal narrative, wouldn’t you do everything in your power to avoid media attention, especially when journalists might well contradict the story you’re trying to tell? In this way Zuck’s tour- de- poor blog posts resembles Trump’s Twitter addiction, not in tone, but in strategic mistrust of the media—only the richer and better- managed of the two men is somehow stunningly bad at circumventing attention in a way that actually helps his celebrity status.

From the Journal: The secrecy surrounding Mr. Zuckerberg’s visits has nearly led to his target audience blowing him off. Adam Kragthorpe, who runs a local youth hockey program in Minnetonka, Minn., deleted the initial email from James Eby requesting a meeting for “a Fortune 5.

CEO who is traveling the United States and visiting a wide range of communities.”“We thought it was a multilevel marketing scheme,” Mr. Kragthorpe said. You thought right.[WSJ].